NOTE: Nominations are now open for this year’s list – click HERE to make your nomination.
Who will you nominate for at @BrandQuaterly’s ’50 Marketing Thought Leaders Over 50′ list?
Each of the Marketing Thought Leaders highlighted here has a wealth of experience and knowledge to share; and have gained the respect of their peers through their words, actions, and achievements, in print, in person and online.
Combining their well-deserved recognition with added value for our readers, we asked each finalist to share what they believe marketers need to focus on moving forward.
Thanks to each of the 50 experts on this year’s list, for taking the time to share your insights! And for our readers who would like to hear more from this fab 50, you can easily keep up-to-date with them by following our ‘50 Marketing Thought Leaders Over 50’ Twitter List HERE.
So without further ado… please join us in congratulating:
Brand Quarterly’s 50 Marketing Thought Leaders Over 50
(click on the ‘+‘ beside each name to view full finalist details and insights)
Colin Shaw – Founder & CEO | Beyond Philosophy
Joel Comm – CEO | Joel Comm, Inc.
Don Peppers – Founding Partner | Peppers & Rogers Group
David Meerman Scott – Marketing & Sales Strategist | Freshspot Marketing LLC
David Mathison – CEO | CDO Club
Lee Odden – CEO | TopRank Marketing
Marsha Collier – President | The Collier Company, Inc
Jeffrey Hayzlett – Radio & TV Host, Chairman | C-Suite Network
Ted Rubin – Social Marketing Strategist, Keynote Speaker, Acting CMO | Brand Innovators
Cheryl Burgess – CEO and CMO | Blue Focus Marketing
Jeff Sheehan – President | Sheehan Marketing Strategies
Alan See – Principle and Chief Marketing Officer | CMO Temps, LLC
Gary R. Schirr – Associate Professor | Radford University
Janet Fouts – Digital Marketing Strategist | Tatu Digital Media
Terry Brock MBA, CSP, CPAE – Supreme Commander | Achievement Systems, Inc.
Deborah Weinstein – President | Strategic Objectives
Paul Greenberg – Managing Principal | The 56 Group, LLC
Trevor Young – Founder & Chief | PR Warrior
Adrian C. Ott – Author, CEO | Exponential Edge Inc.
Kent Huffman – Fractional Chief Marketing Officer | KentHuffman.com
Kirby Wadsworth – Chief Marketing Officer | Mendix
William Mougayar – Entrepreneur and Venture Capitalist | Virtual Capital Ventures
Ardath Albee – CEO & B2B Marketing Strategist | Marketing Interactions, Inc.
Jay T. Deragon – Management Consultant, Digital Strategist | The Relationship Economy
Joel Warady – Chief Sales & Marketing Officer | Enjoy Life Foods
Drew Neisser – Founder and CEO | Renegade, LLC.
Susan Borst – Director of Industry Initiatives | IAB (Interactive Advertising Bureau)
- The shift from served impressions to viewable impressions
- Advances in programmatic
- Efforts to reduce fraud
- Taming the Wild West of Mobile
- Native Advertising (Disclosure is not negotiable)
- Enabling digital video to reach its full potential.
Mark Burgess – President | Blue Focus Marketing
Lynne Jarman-Johnson – Chief Marketing Officer | Consumers Credit Union
Shaun Smith – Founder | Smith+Co
Tony Zambito – Creator of Buyer Persona | Tony Zambito, LLC
Laura Patterson – President | VisionEdge Marketing, Inc.
Vince Ferraro – Executive Vice President and CMO | Attenditus Networks
Eric Fletcher – Chief Marketing & Business Development Officer | Liskow & Lewis, APLC
Joel Book – Principal, Marketing Insights | Salesforce
- Mobile Search (particularly Local Search)
- Social Listening for Customer Service and Lead Generation
- Direct Response Advertising in Social Media
- Growing the database of Email and Mobile Push Subscribers
- Customer Journey Optimization
- Online Content Personalization