Inside Your Persona’s Buying Decision: Five Insights To Unlock The True Story

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The most compelling way to understand people we don’t know is through stories: stories about the challenges they face, the options they consider, and how they decide upon a particular course of action. You probably know that historical figures such as Amelia Earhart and Ernest Shackleton were intrepid risk takers.  But this label falls short …

Are you really ready to engage buyers in real time? Don’t get me wrong – I’m extremely excited about the benefits of marketing to buyers at precisely the time and place where they are ready to listen to us. Sometimes I even imagine the possibility of solving John Wanamaker’s century-old question about which half of …