An Emotional Response To The Digital Age

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Luxury’s Lesson To Brands: Get Your Customer Experience Right

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Everyone’s talking about the endless possibilities for innovation at the intersection of luxury and technology. We tend to forget that, caught up in the race for everything to be faster, better, and more seamless, simple experiences are usually the best. Sometimes, our five senses are quite enough. Not that the luxury industry hasn’t noticed. This …

In the direct line that goes from knitting (circa 2006), to taking cooking classes, to puzzle assembling, to pottery-making, to board games, to flower arranging, to coloring for adults, we’ve amassed an impressive number of hobbies that have nothing to do with our Internet-driven lives. In fact, they are the exact opposite of the Internet. …

Anti-heroes are in. One can hardly look around politics, economy, music, fashion or culture and miss a contrarian. The attitude has seeped into society, where it’s cool to be a rebel, or at least, to look like one. “May the bridges I burn light the way,” says Vetements’ oversized zipper hoodie. Romanticism of the rebellion …

“The stuff that matters in life is no longer stuff. It’s other people. It’s relationships. It’s experience,” noted Airbnb’s co-founder Brian Chesky.  Airbnb nearly single-handedly disrupted the hospitality industry by capitalizing on this shift from “stuff” to experiences. Transformation of businesses from physical items and properties to experiences is best explained through the concept of the …