Andrew Lawless creates heroes in localization, giving them well-earned recognition at the top of their organization. His work with OCLC drove the development of translation automation between Adobe Experience Manager and all commonly used translation technology. He now works with a number of Fortune 1000 companies to achieve the same with Oracle Web Center, Sitecore and other content management systems. As President and Founder of Rockant and Lawless Guides™, Andrew runs the go-to firm for localization training and consulting. Andrew is a proven expert and thought leader in the localization industry with an unrivaled track record of delivering actionable, high-value training and consulting. He is razor sharply focused on inspiring and priming localization professionals for success.