Experience: Building Loyalty Through The Art Of Wow

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Technology: Much More Than Just A ‘What?’

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Branding For Scale: Future-Proofing Your Brand Growth

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Experience is the new… Wait… that’s not right… Experience isn’t new. Let’s face it; people have always experienced brands, products, services, and organisations. What has changed is that marketers and business people have now become aware of – and more importantly, concerned with – those experiences. The focus has shifted from positioning ourselves in people’s …

Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to …

Launching a new brand; rebranding to turn around a failing one; consolidating for a concerted market push; merging multiple entities together. What do these all have in common? Their end goals are all about success and growth. With this in mind, it should be obvious you need to focus on more than just building (or …

As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens.  The same is true when you’re maintaining a brand identity – employees happen; customers happen; distribution channels happen; superfans happen; life just happens. …

The research has spoken.  Your brand is performing well below acceptable levels, and that’s hurting sales and business performance – it’s time to overhaul it into something new and fresh! Wait a minute. Is your brand that out of shape or crippled that surgery is the only viable option?  Or, as if often the case, …

What does your brand want to be when it grows up?  An important question – one every entrepreneur and marketer should ask. And, more importantly – how do we get there? Rebrand, rebirth, or a coming-of-age, every brand goes through stages of growth and decline in its (hopefully) never-ending lifecycle.  When it comes time for …

You’ve selected your social platforms, set up a social team, devised a killer social editorial calendar and slapped your logo (at the recommended dimensions, of course) where it needs to be, to mark your territory.  You’re all set for social media success… …kind of …not really… Yes, all of the above things are important, but …

Creating a brand identity – it starts with a blank canvas.  You sketch out the underlying foundation of values, beliefs and promises, give them body and structure, add shape and colour, a few artistic tweaks and voilà!  A masterpiece of identity, you can implement and receive optimum returns from – all because you followed the …

So, it’s time for a new look. Taking the time to develop an appropriate and authentic new brand identity, then ensuring your brand management systems are up to scratch are both vital to long-term success.  But what of that step in-between?  The unveiling, the launch, the kick-off – whatever you want to call it, First …

Whilst how your brand is perceived is up to each individual person, how your brand is presented to those people is completely in your hands.  In an age where brands are evermore losing control of their overall image, it’s critical to maintain a complete, effective and cohesive brand identity.  It is one of the few …