Experience: Building Loyalty Through The Art Of Wow

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Technology: Much More Than Just A ‘What?’

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Branding For Scale: Future-Proofing Your Brand Growth

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Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…

How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt… Wait a minute. Let’s start that again – in the real world. For many people, a brand is just as mystical and bemusing as a witch’s spell or gypsy magic from a fairy tale. So let’s …

With technologies advancing at such rapid rates and attention spans getting shorter by the day, the average length of a brand’s lifecycle has been heavily reduced.  We’ve all had that horrible thought before:  Is our brand out of date?  Are people talking behind our backs?  Or worse – are people not talking about us at …

They say content is king. But if that king looks like a pauper, how much respect will he get? To get the best returns on your brand and marketing spend, you need to have the respect of your target audience.  Whether we like it or not, people will almost always ‘judge a book by it’s cover’.  …

Two of the most common questions I’m asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?” and “We need to cut our budgets – How can we do that without affecting our brand?” To this, the first question I’ll ask you is: “How much …

Customer Loyalty – Create It, Nurture It. There is the argument that almost all forms of loyalty programmes are really only good for generating synthetic type loyalty. While there is some truth in that, I believe the key rests in how you use each tool, rather than what the tool is designed for. So in …

Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family.  Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth.  Or maybe you’re a bit of …