Matching Language And Motivation

Read More

Brand Influence Is More Than Good Communication

Read More

People need motivation to engage with your brand.  If you want to affect your customers’ motivation, it would be helpful to know a bit more about the way the brain’s motivational system works. There are two core aspects to motivation: goals and energy.  Goals are the things people are trying to achieve.  For example, a …

Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers. It doesn’t really matter how much people know about your brand if you can’t get them to buy it.