Brand Quarterly’s 2014 ’50 Marketing Thought Leaders Over 50′ List

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Brand DevelopmentBrand Management

#InfluencerChat, hosted by Ann Tran (@anntran_), Rebekah Radice (@rebekahradice), and Diana Adams (@adamsconsulting), is an opportunity for influencers and the Twitter community to come together, to share, discuss and learn. Each month, an influencer is chosen as a special guest, to drive the conversation and offer their insights to the community. Andrew Vesey, our own …

SalesSocial Media

It’s ‘Open Mic’ night! In this session, our seven expert voices are sharing their insights on ‘Social Selling’, covering: the agile mindset, moving from selling to helping – human to human, common mistakes, building relationships, the customer lifecycle and more, all right here… – – – – – Jon Ferrara @Jon_Ferrara CEO | Nimble, Founder | …

GlobalMarketing

It’s ‘Open Mic’ night! A chance for some quick-fire Q&A with industry experts, around a unified theme. The theme for this round? Global Branding and Marketing… featuring eight members of the Brand2Global 2015 Advisory Board. – – – – – Paige Williams @paigetwilliams Director of Global Readiness  |  Microsoft Q – Does offline content require the …

Brand DevelopmentGlobal

We recently had the opportunity to connect with Germany’s “King of Names”, Manfred Gotta – a worldwide leader in the art and science of naming new products and brands. After building up Interbrand Deutschland, Manfred founded his company, Gotta Brands, in 1986.  Working from an idyllic Black Forest valley, Manfred has created such well known …

LeadershipMarketing

Here it is… the extended coverage of the 2014 ’50 Marketing Thought Leaders Over 50′ list – where each of the finalists highlighted share their insights into the next 5 years in marketing and on creating an engaging social media presence.

Brand DevelopmentBusiness Strategy

Brand Quarterly talks with Amanda Clay-Jones, who leads on all things brand for O2 and Telefónica across Europe.  An expert on external and internal rebrand and cultural change projects, she recently led a 30,000 employee project that won four prestigious awards last year including; ‘The Best Change Communication Campaign’ at the European Excellence Awards.  Before …