InfluencerChat – Branding With Andrew Vesey
#InfluencerChat, hosted by Ann Tran (@anntran_), Rebekah Radice (@rebekahradice), and Diana Adams (@adamsconsulting), is an opportunity for influencers and the Twitter community to come together, to share, discuss and learn. Each month, an influencer is chosen as a special guest, to drive the conversation and offer their insights to the community. Andrew Vesey, our own …
Open Mic: Social Selling
It’s ‘Open Mic’ night! In this session, our seven expert voices are sharing their insights on ‘Social Selling’, covering: the agile mindset, moving from selling to helping – human to human, common mistakes, building relationships, the customer lifecycle and more, all right here… – – – – – Jon Ferrara @Jon_Ferrara CEO | Nimble, Founder | …
Open Mic: Global Branding And Marketing
It’s ‘Open Mic’ night! A chance for some quick-fire Q&A with industry experts, around a unified theme. The theme for this round? Global Branding and Marketing… featuring eight members of the Brand2Global 2015 Advisory Board. – – – – – Paige Williams @paigetwilliams Director of Global Readiness | Microsoft Q – Does offline content require the …
In A Few Words: Manfred Gotta
We recently had the opportunity to connect with Germany’s “King of Names”, Manfred Gotta – a worldwide leader in the art and science of naming new products and brands. After building up Interbrand Deutschland, Manfred founded his company, Gotta Brands, in 1986. Working from an idyllic Black Forest valley, Manfred has created such well known …
BQ TALKS with Amanda Clay-Jones, Telefónica
Brand Quarterly talks with Amanda Clay-Jones, who leads on all things brand for O2 and Telefónica across Europe. An expert on external and internal rebrand and cultural change projects, she recently led a 30,000 employee project that won four prestigious awards last year including; ‘The Best Change Communication Campaign’ at the European Excellence Awards. Before …