Your Brand Is An Avatar: Lessons From How Consumers Identify With Their Favorite Artists

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Experience Design: The Next Evolution Of Brand Development

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I’m fascinated by younger generations and just how different they are from generations prior. You should be too. Generations Y and Z (Millennials and Centennials) represent a dramatic “C” change where a new genre of “Connected” consumerism is forcing business as usual to cater to an always-on, accidentally narcissistic, empowered, informed, demanding, and counterintuitive generation. …

Online expressions are influencing impressions.  This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define it. Have you thought about what you most often share on social media?  Usually, it’s the experiences you have in any given moment.  You reach for your smartphone and …