Digital Globalization Thrives On Personal Values (Too)

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Digital Globalization Goliaths Need Challenging Davids

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Global Engagement In The Digital Age: Speaking To Customers Internationally

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Whenever we kickstart, articulate, and deliver on digital globalization, we tend to talk much about its major powerhouses such as granular data, compelling content, and immersive experiences all around the world. And it is right to do so. Processes and technology are flagships that make these assets tangible, actionable, and ultimately successful. However, we may …

Globalization is under pressure in multiple ways and areas. It is under necessary transformation strategically and tactically speaking, which is unscripted for the most part. So is digital globalization, as the data-driven accelerator and preferred vehicle to expand and grow internationally. It shakes up conventional thinking and resets “Silk Roads” that have been prevailing for …

Digitalization brings customers ever more quickly and closely to products and services, and therefore, to those who are responsible for crafting engaging experiences.  It is about beating the competition and winning a race.  The start line must be painted with customer centricity.  The finish line has to deliver on aspirations reflecting how customers breathe, live …

Thinking about simplicity in complex situations is not considered the norm. It may even sound contradictory or risky. However, keeping experiences as simple as possible is a critical success factor in digital globalization. It enables both global business leaders and customers to make the most out of their time and money. On the one hand, …

“We’ll take the best from the West and we’ll bring it to the rest of the world” – I cannot remember the number of times I have heard this sentence since the early 90’s. Likely as many times as “If this product is good my country it will delight the rest the world” came up …

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you to …

Like Swiss Army knives, ‘one-stop’ shop agencies can provide digital marketing and brand leaders with multi-functional support in challenging global environments and help them move faster with lighter bags. What should you consider when choosing one?

The most successful global companies go beyond considering digital globalization as part of their global presence online. They manage it to enable improved business operations, then capitalize on it to drive profits forward around the world.

The time when costs could just be incremental or contained is over. Now it’s about doing more with flat budgets – or more often than not – with less. Sensible cost management is now a requirement, and it may be translated into two crucial mantras. Money should be invested in an agile way, i.e. more/less …

Observations “from the trenches” to help guide your efforts in global content and brand effectiveness – Paving The Way To Customer Experience On The Digital Globalization Front Line.