There is one key measure of success when it comes to making client presentations. Unfortunately, it’s lost in a haze of fallacies, misconceptions and old wives tales. Your most important measure of success is — message transfer. Below are the top five myths that need to be destroyed, so you can speak with twice the …

Great leaders are always associated with memorable messages – and this is no coincidence. It’s because the key measure of success in any presentation is message transfer. Here’s how it worked for Richard Branson and Anita Roddick: Anita Roddick – Media Exposure For Free Great entrepreneurs craft vivid messages: messages that live in our minds …