Catherine Kaputa is a brand strategist, speaker and founder of 'SelfBrand', a New York City-based branding and professional development company. From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places, and companies. She led the award-winning “I ♥ NY” campaign at Wells, Rich, Greene agency, & for 10+ years was SVP, Director of Advertising and Community Affairs at Citi Smith Barney. She also taught branding at NYU’s Stern School of Business. Yet Catherine discovered that one of the most important applications for branding is not for products - but for individuals. Her book 'You Are a Brand' won the Ben Franklin award for Best Career Book, and 'Breakthrough Branding' is a silver medal winner in the Book of the Year Awards, Business Category 2012. Her new book is on female leadership: 'Women Who Brand'.