Is Your Brand Making Promises Your Experience Can’t Deliver?

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Your customers are irrational. They may like to think they are logical, but they are not. This applies in both the consumer and business to business environments. For years people have fought against this irrationality and assumed customers make rational decisions, but they don’t. You have a choice; you can either stick your head in …

A brand makes a promise to its customers, your customer experience keeps that promise – but the issue is many times it doesn’t, as the branding team and the operations team are in different silo’s.  Brand managers know that making promises is easy; delivering on them is where the work begins.  As such, it is …