It is critical for an organization to ensure they are engaging with their target consumers through every possible means. Almost every category is, in some way or the other, trying to maximise the connection with their consumers and introduce new and innovative ways to do so. But in most cases, it backfires. To me, AR …

With almost a decade of social media presence, and brands talking to their consumers through other than the traditional mediums on digital platforms, even now, a lot of brands are still in denial and consider conventional mediums of advertising as the main platform of communication. One of the reason’s that I can imagine is that …