Dr. Darren Coleman has over 20 years branding experience. This spans projects in Europe, the Middle East, South East Asia and Japan. Clients include PepsiCo, Dubai Properties Group, Orange, BUPA, Goldman Sachs, Johnson & Johnson and Nikon. Darren is the Managing Consultant at Wavelength Marketing. Wavelength offers brand advice, insight, education and design to organisations that expect their brands to deliver measurable financial returns. Darren is frequently invited to speak at international brand marketing conferences, sit on expert panel boards and comment on brand related issues. He holds a PhD in brand marketing and is a published author.