David Aaker

About the Author David Aaker

David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on Branding: 20 Principles That Drive Success. Prior to that, he authored Brand Relevance: Making Competitors Irrelevant, which was cited by Advertising Age as being among the “Ten Marketing Books You Should Have Read” in 2011 and was named one of the top 3 marketing books of the year by Strategy and Business. In March 2014, he was profiled by California Magazine and called “The Plato and Newton of Branding.” He received a Ph.D. and M.A. from Stanford University and a B.S. from MIT.

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