David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on Branding: 20 Principles That Drive Success. Prior to that, he authored Brand Relevance: Making Competitors Irrelevant, which was cited by Advertising Age as being among the “Ten Marketing Books You Should Have Read” in 2011 and was named one of the top 3 marketing books of the year by Strategy and Business. In March 2014, he was profiled by California Magazine and called “The Plato and Newton of Branding.” He received a Ph.D. and M.A. from Stanford University and a B.S. from MIT.
A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business and is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Aaker teaches courses such as “Building Innovative Brands” (with Chris Flink, IDEO), The Innovation Playbook, Designing Story in a Digital World, and Rethinking Purpose. She co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact,” and has served on the Advisory Board of early stage startups and companies, from ADAY to Google X.