Ed Zitron is the founder of EZPR, a San Francisco, Oakland, Portland and Boston-based media relations agency. His Twitter is @edzitron. He wrote the #1 bestselling public relations book This Is How You Pitch: How To Kick Ass In Your First Years of PR. He has been profiled by Newsweek, Adweek, Lifehacker, and writes regularly for Inc.com. He was named the #7 Best Tech Public Relations Professional by Business Insider in 2014, and was named one of the best PR Twitter accounts by Adweek. He has also written for the Wall Street Journal, Forbes and a large chunk the gaming press in England. He tricked 22 separate public relations people who incorrectly added him onto a media list into falling for the ‘updog’ joke.