Eric heads up EnVeritas Group’s global content marketing strategy offering throughout Europe. Since 1998 Eric has been involved with e-commerce and digital marketing, from the very first online travel agencies to strategic roles at Amadeus, MSC Cruises and numerous travel start-ups. Eric is a firm believer that quality content is a game changer for all brands sales and marketing strategy. Born in Germany, Eric grew up in Brazil and now lives in France. His multicultural background and passion for all things digital gives him a unique perspective on EnVeritas Group’s global content marketing vision, particularly the importance of quality multicultural content to help brands reach their targeted audience. Fluent in English and French, he also speaks Spanish and Brazilian Portuguese.