Influencer Insights: Brad Haugen, CMO At SB Projects

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Remaining Authentic While Going Global

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SB Projects (formerly Scooter Braun Projects) is a diversified entertainment and media company with ventures integrating music, film, television, technology and philanthropy. I was lucky enough to have a chat with their top marketing mind Brad Haugen and gain some wonderful insights into the process behind launching chart-topping artists, TV shows and more… Thanks Brad for …

You’re delivering a quality product/service that your customers are over-the-moon about?  That’s great news – but how do you know this exactly? Are your staff telling you? Are you hearing it from your franchisees? Do you never get any complaints? Do you just know it – because that’s what you’ve worked hard to do? It’s …

Known by his team as their ‘Chief Web Guy’, I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Thanks Ajit for taking the time out of your busy globe-trotting schedule to share your insights with our readers. (Please note: below …

It was my pleasure recently to spend some time talking with Susie Hamlin, Cisco’s Director of Global Strategy and Advocacy. As the leader of the team responsible for gathering global insights and ensuring the ‘one voice’ messaging of Cisco’s advertising, brand and digital efforts across the globe, it was a wonderful opportunity to pick her …

In talking with Rashmi Schafers (VP of Content Services & Localization at SAP) it was abundantly clear she has a true passion for sharing her knowledge and expertise in the localization field. Rashmi allows us a window into her years of experience, managing international marketing and roll-out programs, that make her is a genuine thought …

We recognise and are attracted to authenticity. Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular person, product, service or brand. This connection to authentic people and companies becomes even stronger, when our experience with them shows us their values are similar or in alignment with …

We all know that it’s important to make a good impression visually.  So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward.  Each area could be an article (or three) on its own, so I will give you the basics to build your …