“Technology alone is not enough,” said Steve Jobs, in his speech introducing the iPad in January 2010. “It’s technology married with liberal arts, married with humanities, that yields the results that make our hearts sing.” Steve Jobs’ recipe for creating products that customers will instinctively want is not about applying strategy to sell a product, …

Are the typical brand management and international marketing issues faced by a powerful for-profit company the same as those navigated by an international non-profit organization?  Do non-profit organizations need to worry about a global branding strategy, website conversions, or visitor metrics? In short, yes. Let’s take an in-depth look at how one non-profit organization approaches …

Did you know that by the end of October 2014, the iPhone 6 and 6 Plus were available in 69 countries and territories, with a total of 115 countries planned by the end of the 2014? That’s not the only amazing fact. Did you also know that the iPhone is the same design regardless of …