Fritz Grutzner

About the Author Fritz Grutzner

Fritz is president and founder of Brandgarten — a global brand strategy firm that has developed brand strategies for brands such as ‘Delta Faucet’, ‘Band-Aid, ‘Rogaine’ and ‘Organic Valley’. He believes we don’t buy things, but rather the story about the thing — and that the story is the key to connecting emotionally with an audience.

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