Surviving The All-You-Can-Eat Content Buffet

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Customers today have access to a seemingly infinite stream of media content. Now that the floodgates have been flung open, companies are realising that offering highly relevant and curated content is more meaningful than having access to this all-you-can-eat buffet. Companies like Amazon, Netflix and Spotify are leading the pack in the world of relevance-driven AI. Take Amazon’s recommendation algorithm as …