Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise

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You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …

Content Is Not Enough. Because the B2B “buyer’s journey” has evolved dramatically, due to the proliferation of information on the Internet, savvy marketers have focused on providing “content” to match the needs of buyers at each stage of their journey. Content Marketing, as it has become known, is the marketer’s response to this new reality …