Crafting A Winning PR Content Strategy

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Promoting Social Media To The Integrated Communications Bullpen

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Too often, public relations work ends up being reactive.  PR pros race from one fire drill to the next, completing executive to-dos that trickle in via email and texts at all hours. It’s no wonder the PR executive job just turned up as one of the most stressful careers. One area that’s especially hit hard …

Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …