There is change afoot in the way businesses will be able to use and collect personal data. Under the EU’s General Data Protection Regulation (GDPR) businesses will have to explain to consumers exactly how their personal data is going to be used, each and every time it is used for a new task. Those found …

In an age of mass media, the personalisation of consumer recommendations has become a necessity. From beacons to data management platforms, marketing companies are eager to make sure that the messages we receive are specifically relevant to consumers. However, many marketers have been slow to reach out to blind and deaf consumers, and those with …

Many businesses are straining to listen and understand what consumers are saying to them. Purporting to fulfil that need is a plethora of Voice of the Customer (VoC) products. VoC is, of course, a relatively modern phrase that is used to describe what traditional business owners would have simply called ‘listening to your customers.’ The …