Harry Mills is the author of Zero Resistance: "The science and secrets of supercharging your sales by eliminating buyer skepticism and mistrust". He is also founder and CEO of The Aha! Advantage, an international consulting and training firm that helps blue chip clients win sales and capture big deals. He has written 15 acclaimed books on sales, motivation, persuasion, business development and negotiating. Since 2002, Harry has been the subject matter expert on persuasion for the Harvard Manage/Mentor program.