Avoid The Commodity Trap: Raise Your Price!

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Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

I recently suggested an unconventional idea to my consulting team.  I proposed that we tell our clients and prospective clients this: We are the high price leader.   NOBODY charges more than us. In fact, if you find a company that charges more, we will gladly match their higher price AND add an additional 10%! …