Jim Hume, owner and principal, founded Phire Group in 2004. Under his leadership, Phire Group delivers complete research and brand strategy, creative and comprehensive digital and traditional capabilities to uncover a brand’s full potential. Hume is known for working closely with brands to create a meaningful and sustainable impact. He is dedicated to building a brand presence for his partners that fosters a strong internal culture with a matching customer experience, so that one is indistinguishable from the other. With more than 20 years in the industry, he has a wide range of experience working with clients ranging from Fortune 100 companies to startups.