Getting AND Keeping Your Brand Future Ready

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BQ TALKS with Joris Merks-Benjaminsen, Head of Digital Transformation at Google

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The media landscape is going through profound changes.  As a result, traditional methods for building brands are gradually becoming less effective while new opportunities are opening up.  The main changes that cause traditional methods for brand building to fail are the digitization of media and democratization of information.  How do these developments undermine traditional brand …

As Head of Digital Transformation at Google, Joris Merks-Benjaminsen works with top 100 companies, helping them to embed digital thinking directly into their strategies. We recently caught up with Joris, following his book ‘Online Brand Identity’ being nominated* for Best Marketing Literature of 2015. *Editors Note: Since catching up with Joris, ‘Online Brand Identity’ has …