The Institute of Direct and Digital Marketing (IDM) alumnus, Alberto works as Competence Leader in OpenKnowledge, an Italy-based consultancy firm with a global footprint focused on digital transformation and social business. Keynote speaker, Professor at the University of Parma, he is also Tech Editor for Ninja Marketing and Book Series Director for FrancoAngeli. Writer of hundreds of articles and analyses about digital marketing and co-author of several books about content marketing, CX, gamification and storytelling, including “Customer Experience Design” (FrancoAngeli, 2017).
Joseph is a brand and storytelling expert, researcher, author and conference speaker. Founder and Leader of Alphabet research and Senior Advisor for OpenKnowledge, he teaches Brand Storytelling at the Master in Marketing Utilities and Storytelling Techniques, Pavia University. He sits in the Advisory Boards of Osservatorio Storytelling. Joseph has carried out a great number of research projects on brand and communication matters for Italian and international companies. He is the author or co-author of several books about how brands can use storytelling and social media in contemporary marketing, including “Customer Experience Design” (FrancoAngeli, 2017).