Shopper research is a cornerstone of robust research programs for brands that seek to engage customers with products in store, or for retailers vying to provide experiences that will keep customers happy and spending money in their stores. Shopper research is often performed in live or mock retail environments, where researchers can view shoppers’ behavior …

Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories across all retailers. The key data lies in measuring ‘fixations’ – how long one’s eyes focus …