Multi-Generational Marketing: A Must For Any Brand

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Remember the days when one marketing approach generally worked pretty well?  They’re gone. Unless your brand appeals only to one audience demographic, you must tailor your branding, marketing strategies and tactical executions to four distinct generations: Baby boomers, Gen X, Millennials and – fast-moving, soon-to-take-over-the-world – Gen Z. You must pay particular attention to Gens …