Larry Light is Chairman of Arcature LLC, a management consulting company founded in 1988, focusing on creating, building, managing and revitalizing both global and local brands. He has experience as an advertising agency executive, client marketer, and consultant. He served as Executive Vice-President responsible for marketing and media, member of the Executive Committee and Board member at BBDO. At Ted Bates Advertising, he was Chairman and CEO of the International division. As a client, he was the global CMO of McDonald’s. More recently, he was the Chief Brands Officer of the InterContinental Hotels Group. Light and Kiddon are the co-authors of several books on marketing.