Currently Bynder’s Chief Marketing Officer - a position she has held since May 2014 - Lidia is a digital marketing specialist with expertise and an eye for innovation in global marketing strategy and research. She is responsible for lead generation and branding strategy with a focus on inbound marketing tactics including SEO and video marketing. Her key goal is improving the efficiency of all marketing processes and establishing the Bynder brand worldwide. Her love for software technology, extensive knowledge of cloud computing and data-driven marketing has been instrumental in fuelling Bynder's growth. Lidia has a BSc in Business Administration and Economics from the Universitat Hohenheim, and a MSc in Economics and Business from Erasmus University Rotterdam, where she graduated cum laude.