Based in London and Zurich, Markus Kramer is a partner at Brand Affairs, a specialised consulting agency advising boards and executives on all aspects of strategic positioning and brand management. The broad range of brands Markus has worked with include Harley-Davidson, Aston Martin, Ferrari, banks & financial service providers, governments, NGOs, startups and many more. Markus is also a visiting Associate Professor in Brand Management at Cass Business School in London and recognised thought leader in the fast-paced world of cutting edge brand management and speaks regularly at select business schools and conferences. Markus holds degrees in Marketing & Brand Management from the University of California at Berkeley, an MBA (hons.) from the Saïd Business School at the University of Oxford and a Certificate in the Future of Commerce from MIT.