Based in London and Zurich, Markus Kramer is a partner at Brand Affairs, a specialised consulting agency advising boards and executives on all aspects of strategic positioning and brand management. The broad range of brands Markus has worked with includes Harley-Davidson, Aston Martin, Ferrari, banks & financial service providers, governments, NGOs, startups and many more. Markus is also a visiting Associate Professor in Brand Management at Cass Business School in London and recognised thought leader in the fast-paced world of cutting-edge brand management and speaks regularly at select business schools and conferences. Markus holds degrees in Marketing & Brand Management from the University of California at Berkeley, an MBA (hons.) from the Saïd Business School at the University of Oxford and a Certificate in the Future of Commerce from MIT. ‘The Guiding Purpose Strategy’ by Markus Kramer with Tofig Husein-zadeh is now available to purchase.
Based in Istanbul, Tofig Husein-zadeh is a brand strategist, business writer, psychographics researcher, translator and speaker. A former writer for Harvard Business Review, Tofig’s articles about luxury brand management are published by The Brand Age and Campaign, and he is the founder of the biannual print magazine The Intelligentsia. ‘The Guiding Purpose Strategy’ by Markus Kramer with Tofig Husein-zadeh is now available to purchase from online retailers and to order from all good bookstores.