Reach Is Much More Than An Impression

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Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

What is the true value of an impression? Is it just being ‘seen’ or should it go much deeper than that? The audiences’ reaction to your content is key – it’s not about filling the channel; it is about filling the void.