Michael Brito

About the Author Michael Brito

I am a social strategist, author, adjunct professor, and avid 49ers and Lakers fan with almost 20 years experience helping organizations solve marketing challenges. In all my experience working, teaching and writing about digital marketing and social business, I’ve learned that consumers are real people with real passions, not just target markets or segments. In order to turn followers into actual friends, I believe brands need to listen more than they talk, and social media provides an easy and powerful way to connect with them, personally.

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