Participation Marketing: Mobilizing Your Employees To Tell The Brand Story

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There is a surplus of information in the marketplace, and it’s only increasing.  With the proliferation of mobile devices coupled with internet penetration and social media adoption, there is no shortage of brands interrupting consumers with content overload. This doesn’t even include the conversations that consumers have with their friends through text, email, Snapchat, WhatsApp, …

Brand storytelling is more than just branded content, native advertising, creative campaigns on Facebook or tear-jerker Super Bowl commercials. It should also involve mobilizing employees to participate and feed a brand’s content engine.  And it’s not just employees tweeting or sharing company news in social media.  It’s about surfacing the amazing stories about the brand, …