Trademark Strategies For Social Media Campaigns

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Registered designs are often considered by IP commentators to be an underused and under valued right when considered against the more generally recognised patent and trade mark systems. But how a product looks can be very important, and can be part of the overall brand recognition. So when copying takes place, it is an issue …

Over the past few months we have seen the gradual launch of a range of new gTLD’s (generic Top Level Domains). Some are industry or geographic specific, but others are creating more concern.

Social media has become an integral part of marketing strategy for consumer products, with many phrases, straplines and brands being devised specifically for targeted campaigns using media such as Facebook and Twitter. But in a highly competitive world how does a brand owner protect the effort put into such campaign branding? In fact social media …