Mike Michalowicz (mi-KAL-o-witz) started his first business at the age of 24, moving his young family to the only safe place he could afford - a retirement complex. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. Mike is the CEO of a business growth consulting firm, Provendus Group; is a former small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; is the author of The Pumpkin Plan, the entrepreneur’s cult classic book, The Toilet Paper Entrepreneur and his latest book Profit First.