I am a brand and marketing strategy consultant with over 25 years of business experience and am managing partner at FullSurge, a strategy consulting firm. My background includes a combination of brand management, customer and consumer marketing, and strategy consulting. My areas of expertise include global brand strategy, brand architecture, customer segmentation, consumer behavior and new product innovation. I have developed differentiated brand strategies across multiple industries. In doing so, I have led complex engagements and overseen client engagements and overseen client relationships for Fortune 500 companies, such as Boeing, U.S. Cellular, Deloitte, and Kellogg’s.