Although not immediately obvious, a healthy relationship between art and business can be a powerful tool in a company’s general brand strategy. Art seems far removed from the business world, but many B2C brands have learned to use it for their benefit. Well, there is a big opportunity for B2B brands to follow suit and …

There is a silent revolution emerging in the market place and it is taking established brands and retailers by surprise. A broad shift is taking place in how consumers are buying and getting products delivered. Firstly, it’s all moving on-line and secondly on-line business models have been quick to offer fast, easy and hassle-free shopping …

While brand management in general is trending toward greater degrees of personalization, it’s interesting to note that marketing automation – by definition, a highly routinized process – represents the key to enhancing customer relationships.

Many of us grew up being told ‘failure is not an option’. But when you look around, while the rest of the world recoils at failure, technology’s dynamic innovators enshrine it as a rite of passage en route to success. It is probably Silicon Valley’s most striking mantra: “Fail fast, fail often”. It is recited …