The New Millennials: Transitioning Generation Y To Generation Z

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Brands, business leaders, and the mainstream media are losing out.  They’re missing the critical importance of Generation Z, America’s fastest growing new demographic.  Aged 6 to 21, Generation Z represents 26% of Americans.  That makes them America’s largest cohort, bigger than either the Baby Boomers or the much-touted Millennial generation.  Despite the fact that Gen …