As technology enables new channels of communication, it is easier than ever for brands to contact existing and potential customers. Used correctly, advances in digital technology enable brands to communicate effectively and efficiently, relaying useful and interesting information that encourages customer loyalty and drives sales. However, when brands get the balance wrong and use channels …

Big Data has swiftly become a dated, catch-all phrase in the online marketing lexicon, but it is undeniable that the amount of data and the speed at which is delivered, is still increasing at an exponential rate. For example, Gartner has predicted that enterprise data will grow 650 percent between by 2020, and IDC has …