Pete Krainik

About the Author Pete Krainik

With a huge career behind him, as a successful executive at M&M/Mars, DoubleClick, Siebel Systems and more, Pete Krainik’s expertise lies in extensive sales/marketing leadership, business development, building brand equity, demand generation, and leveraging information technology for competitive advantage for consumer goods, retail and software industries. In February 2007, Pete founded The CMO Club, the world’s most engaged and inspired community of senior marketing executives, working together to solve today’s toughest marketing challenges. He continues to lead The CMO Club today as its CEO.

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