Rachel is Director of Strategy for Avenue, a Chicago-based marketing strategy and activation firm that partners with B2B leaders to transform their businesses and brands. She leads the development and execution of brand and go-to-market strategies, campaigns and messaging platforms. Rachel has worked with some of the world’s leading companies, including Boeing, Experian, IBM, and Sun Microsystems. Prior to joining Avenue, she co-founded The Red Group, a B2B marketing consultancy. Rachel holds a BA in Marketing from Columbia, has been recognized with many industry awards, and is a frequent author on the topics of strategy, marketing and branding in B2B.