The Three Phases Of Content Marketing

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The fashion industry has always relied heavily on marketing, advertising, and public relations to sell their brands, with tactics ranging from extravagant photo shoots, bold concepts in attention-getting advertisements, and participation in high-profile runway events and launch parties. Brands without big ad budgets never got off the ground, and brands without the chops to make …

Marketers still think of content marketing as an SEO tactic. As a result, content marketing remains in the hands of SEO consultants who are more inclined towards mechanistic processes, rather than delegating control to the marketing or PR department. This mindset misses out on a major branding opportunity for positioning a company leader as an …