The value of rehearsed spontaneity for business is underestimated. While we can often remember being impressed in a meeting – think of that lightbulb moment when a client’s unexpected question is flawlessly answered – we don’t always recognise the preparation that goes into it. There are, however, ways for marketing and sales professionals to harness …

Companies are good at creating a lot of noise. Marketing departments easily gain attention, but the organization often falls short when it comes to the part that matters: converting interest into results. The problem, of course, is putting too much focus on the beginning of the funnel and not enough towards the end. Like a …

With business becoming more international in nature, those that rise above the competition are those that understand the importance of cultural diversity, when planning their marketing and sales efforts.