The Importance Of A Brand’s Voice: Metaphorically And Physically

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If you’ve noticed that more and more companies are starting to refer to their employees as ‘owners,’ you may wonder why this trend has taken off. In 2016, it was reported that nearly 10,000 companies in the US had become substantially or wholly employee-owned. This switch has been cited for the amazing positive effect it’s …

Every business needs to have a strong brand voice from the outset. It helps to form a concrete vision moving forwards, and keeps all marketing communications – both internally and externally – as consistent as possible. But when we think about the concept of a brand voice, it is typically in a metaphorical, content marketing …