Stephen Waddington is Chief Engagement Officer at Ketchum, the international communications firm. He helps clients around the world make sense of the changes in media and organisational communication, ensuring that the agency has the right people, skills and services. Stephen is a Visiting Professor in Public Relations at Newcastle University, UK and a past President of the CIPR. His books include Brand Vandals, #BrandAnarchy, Share This, Share This Too, and Chartered Public Relations. He’s the founder of the #PRstack community and blogs regularly at wadds.co.uk.