Stuart Fuller is director of commercial operations and communications at NetNames and specialises in the issues affecting brands online. He has a focus on the rise of online threats and domain name management particularly within the retail, financial services and IT sectors. At NetNames, which he joined in 2005, he has designed, written and delivered a global sales development programme for all the company’s corporate sales staff and also redesigned and implemented the company’s aftermarket product suite. A qualified sales coach and a leading expert in performance and change management, Stuart holds diplomas in personal coaching, performance coaching and performance management, as well as change management.
Brands have a responsibility to be the first line of defence for their consumers. With plenty of negative headlines currently circulating surrounding online security breaches, fake reviews and counterfeits goods, now is the time to make a stand.