Thomas Heinrich Musiolik

About the Author Thomas Heinrich Musiolik

Thomas Heinrich Musiolik studied international business and international Management (focus on marketing and communication) at universities in Breda (Netherland) and Berlin (Germany). He successfully opened his first marketing agency in 1998 and, since 2011, he has worked with Prof. Herbst in Source1 GmbH, advising companies on issues of brand management. Musiolik is a PhD student at the University of Arts Berlin and conducts research on multisensory communication and brand experiences in digital media. As Scientific Director of Digital Brand Lab, he explored with his team the potential of digitization for brand management. Musiolik is Lecturer for Digital Brand Management, E-Buisness, Online Communication and Social Media at German, Swiss and Austrian universities. He is also author of several books and articles in journals specializing in Marketing & Communication.

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