Thomas Heinrich Musiolik studied international business and international Management (focus on marketing and communication) at universities in Breda (Netherland) and Berlin (Germany). He successfully opened his first marketing agency in 1998 and, since 2011, he has worked with Prof. Herbst in Source1 GmbH, advising companies on issues of brand management. Musiolik is a PhD student at the University of Arts Berlin and conducts research on multisensory communication and brand experiences in digital media. As Scientific Director of Digital Brand Lab, he explored with his team the potential of digitization for brand management. Musiolik is Lecturer for Digital Brand Management, E-Buisness, Online Communication and Social Media at German, Swiss and Austrian universities. He is also author of several books and articles in journals specializing in Marketing & Communication.
Prof. Herbst studied Economics (focus on marketing), Sociology, Journalism, Educational Science and Psychology at the universities in Frankfurt/Main, Berlin and Hagen (Germany). For 15 years, he worked in the corporate comms department of Schering, setting up their worldwide Intranet and helping establish their website in 1994. An executive partner in source 1 networks GmbH since 1999, he advises companies all over the world. Prof. Herbst is Honorary Professor at the Berlin Academy of Arts (Germany), Senior Lecturer at the University of St. Gallen (Switzerland), Visiting Professor at Antai College of Economics & Management, Shanghai Jiao Tong University (China), and Lecturer at L'Ecole de Design de Nantes Atlantiques @ Srishti School of Art, Design & Technology in Bangalore (India). A member of the "Council of Internet Sages", he was elected “Professor of the Year”, and has written 20 books.