Multisensory Engagement In Digital Media

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Of course, we can see and hear on the Internet – but what about smell? What about taste and touch? Brands can reach these senses in the digital space by applying the research findings on human brain functionality – and in doing this, unlocking the remarkable power of a multisensory experience.

The uniquely clear and appealing image of your brand consists of all contact points between itself and the user. The more frequent the contact and powerful the experience, the easier the user learns. Feelings become a turbo boost for that learning. These contact points happen offline via television spots and online via the brand website, …